A variety of production features have helped the company throughout its time. Lego has created some of most popular toys on the planet thanks to these features. This includes the development of an innovative interlocking mechanism, as well as the use of plastic in place of other materials. These distinctive features helped the company become the largest toy manufacturer worldwide.
In the 1960s, the business continued to expand quickly. Dagny, Godtfred important site Kirk Christiansens cousin, joined the company in 1960 as a model maker. Dagny had a knack for creating large scale models and worlds, which were displayed in the showroom. This was an excellent method to highlight the possibilities of LEGO bricks and draw interest from youngsters.
In 1971, the LEGO system began expanding into new areas with the addition of furniture pieces and dollhouses. The LEGO system further grew in 1972 with the addition of ship and boat sets that included hull pieces floating. In the 1960s, the company began its international expansion by selling its products in North America via a licensing deal with Samsonite.
In the 1980s, the company continued to expand and diversify its offerings, as well as modernize. This included the establishment of an R&D department that has helped keep the LEGO system at the top of its game in terms of innovations. It also saw the introduction of themed sets that allowed the user to build specific models without having to figure out what to do on their own. This was a step towards building more complex models, and it allowed children to have a more hands-on experience with legos.